Every year our convenience stores and town centre supermarket are aligned to local worthy causes.
These are the good causes selected by each branch:
| Branch | Charity |
| Bolehall | Ankermoor Primary School |
| Dordon | Dordon Primary School |
| Dosthill | Dosthill Primary Academy |
| Glascote | William McGregor Primary School |
| Kingsbury | Kingsbury Primary School |
| Lichfield | Willows Primary School |
| Polesworth | Nethersole Church of England Academy |
| Rosliston | Roslistion Church of England Primary School |
| Supermarket | Moorgate Primary Academy |
| Stretton | The Fountains High School |
| Wood End | Wood End Primary School |
| Whittington | Whittington Primary School |